Looking at #RHOLagos S1
Imagine growing up watching a show, years later having an opportunity to work on the same franchise… then winning an award for the work! 🤩 We won a Silver Promax Africa Award for Best Social Media Campaign for The Real Housewives of Lagos 👏🏽
After four months of keeping the conversation going weekly on social, it’s really great to see all the hard work and passion pay off! This campaign allowed me to work directly with Twitter even having Twitter TV support us; host our first live event with TikTok; see phenomenal social audience growth across the Showmax Nigeria accounts; and ultimately offer an experience for fans to enjoy the show together.
Thanks so much to Jane, Matthew and the team for all of the hundreds of assets we created across the season! We love a good meme and a dramatic moment, so did the fans with their thousands and thousands of reactions and comments 🌟
Special shout out to Daniel for helping make sure we kept everything we did authentic with that Naija flair and never saying no to anything, even if that included Twitter Spaces that would last 3+ hours 🔥👏🏽
Thanks to Lerato for trusting me to do anything and everything for #RHOLagos and Stacey for sense checking my many ideas related to such a huge franchise like this.
Here’s to more future greatness with the amazing Showmax team! 🙌🏽 Ending this with the case study video done by the lovely Jane Helliwell 😍
